Journal
Notes on selling online.
Practical, jargon-free articles on stores, ads, email and everything in between.
New articles
Before you hire an agency.
- How to choose a marketing agency for a new business: questions to ask before you signQuestions to ask a marketing agency before you sign: who does the work, what's in writing, who owns your accounts, and how results are reported.
- What a written marketing scope should include, and why you should see it before you payWhat a written marketing scope should cover (deliverables, ownership, changes, reporting, ending) and why to read it before you pay.
- Why brand and positioning should come before your first adBefore your first ad, decide who it's for, why they should choose you and what you can honestly claim. A plain guide for new and growing businesses.
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