Schulze & Co.

Brand

The Schulze & Co. brand, at a glance.

Our logo, colours and type, for partners, press and anyone building something with us.

Logo

Schulze & Co.
Main wordmarkHeader and light backgrounds.
Schulze & Co.
White wordmarkFooter and dark backgrounds.
Small markBrowser tab and profile pictures.

Colour

  • Ink#0B0B0CText, buttons and dark bands.
  • White#FFFFFFPage background.
  • Slate#355C8AAccent, used sparingly.
  • Lilac#B7A6F2Tint for glass and glows.
  • Mint#9FDCC0Tint for glass and glows.
  • Peach#F6C39ETint for glass and glows.

Industry accents

Each industry has a soft tint, used on frosted glass cards. Buttons stay black, so it stays one brand.

  • Beauty#F8D2BB
  • Health#C2E8D6
  • E-commerce#C3D5EE
  • SaaS#D6CCF8

Type

Inter Tight, from light to black, with Instrument Serif italic for accents. Headings are big, tight and heavy; body text is regular at a comfortable size.

How we write

  • Plain words. Short sentences.
  • Say “specialists”. Say who is responsible.
  • No invented results, reviews or press. No prices until they are set.

Work with us

Tell us where you are. We’ll tell you if we’re the right fit.

One team plans and runs your marketing, and you always know who is responsible. Start with a 30-minute first call.

Book a callStart a project

Not ready to talk yet? Try a free planning tool.