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Readiness quiz

Free tool

How ready is your marketing?

Ten quick questions about your foundations. You get a score out of 100, a breakdown by area and three next steps. It takes about three minutes.

Question 1 of 10

Question 1 of 10 · Offer clarityCan you say what you sell, and who it is for, in one sentence?

Not yet — it changes depending on who asks0 ptsRoughly, but it takes a few sentences4 ptsYes, and most people get it the first time7 ptsYes, it is written down and the whole business uses it10 pts

Question 2 of 10 · Positioning and audienceHow clearly have you defined your ideal customer and why they choose you over others?

We sell to anyone who will buy0 ptsWe have a general idea4 ptsWe know our main customer and our main difference7 ptsIt is written down, with the reasons customers pick us10 pts

Question 3 of 10 · Brand basicsDo you have a consistent logo, colours and tone of voice?

No, things look different everywhere0 ptsA logo, but little else is consistent4 ptsMostly consistent, not written down7 ptsYes, with simple written guidelines10 pts

Question 4 of 10 · Website basicsHow would you describe your website today?

No website yet, or only a holding page0 ptsIt exists but is out of date or hard to use on a phone4 ptsClear and works on a phone, with an obvious next step7 ptsClear, fast, works on a phone, and we update it regularly10 pts

Question 5 of 10 · Tracking and analyticsCan you see how many people visit your site and what they do?

No tracking that we know of0 ptsAnalytics is installed, but we rarely look4 ptsWe check visits and enquiries or sales regularly7 ptsWe track key actions and use them to decide what to do next10 pts

Question 6 of 10 · Search basicsHave you set up the basics for being found in search?

Not that we know of0 ptsSome page titles and descriptions are set4 ptsSearch Console is set up and key pages are written for search7 ptsAll of that, and we review search terms regularly10 pts

Question 7 of 10 · Email listDo you collect email addresses and write to that list?

No list yet0 ptsWe collect some addresses but rarely send anything4 ptsWe send something from time to time7 ptsWe send on a regular rhythm, with a welcome email set up10 pts

Question 8 of 10 · Content rhythmHow often do you publish useful content (posts, articles, videos)?

Rarely or never0 ptsIn bursts, when there is time4 ptsFairly regularly, without a plan7 ptsOn a planned rhythm we keep to10 pts

Question 9 of 10 · Social presenceHow are your social media profiles?

Not set up, or abandoned0 ptsSet up, but posts are occasional4 ptsActive on one or two channels that fit our customers7 ptsActive, consistent, and we reply to people10 pts

Question 10 of 10 · Who owns marketingWho is responsible for marketing day to day?

Nobody in particular0 ptsWhoever has time that week4 ptsOne person, alongside other work7 ptsOne named person or partner, with time set aside for it10 pts

Your result

0/ 100

A self-assessment based only on your answers. It is not a benchmark and does not compare you with other businesses.

By area

Your three next steps

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How this score works

Each of the 10 questions is worth up to 10 points, so the score runs from 0 to 100. The points for every answer are shown next to it. Your score is the total.

0–39: Getting started. The foundations are still taking shape. That is normal for a new business, and the order you build them in matters more than speed.
40–69: Building. Some foundations are in place. Filling the gaps below first will make anything you spend on channels work harder.
70–100: Ready to grow. Most foundations are in place. The next step is choosing which channels to grow, and measuring them carefully.

Your three next steps come from your three lowest-scoring areas. If areas tie, they follow the question order.

This is a self-assessment, not a benchmark. It does not compare you with other businesses, and it is not based on any study.

Schulze & Co.

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Based in the Los Angeles area, fully remote.

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Strategy and diagnosticsFind the real constraint, then decide what deserves attention first.
Brand and positioningGive the offer a clear point of view and a look people remember.
Social and contentAn editorial rhythm built around what customers are trying to decide.
Paid media and searchConnect the audience, the message, the landing page and the numbers.
Email and SMSMake the next message feel relevant, not just scheduled.
Web and e-commerceA clearer, faster path from first look to checkout.
PR and influencerFind the stories and voices that actually fit your audience.

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Beauty & skincareBeautyA brand with a point of view, and content, email and a store that all sound like it.
Health & wellnessHealthClear, careful wording that builds trust.
New & small storesE-commerceA store that looks like you and is easy to buy from, launched on one plan.
Early-stage teamsSaaSExplain what the product does, in your words, from day one.

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Website checkSpeed, search basics, mobile set-up and HTTPS, measured.
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Where are you right now?Two questions to find the right starting page.
Readiness quizA short self-assessment of where to focus first.
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How we workOne lead plans the work; specialists handle each craft.
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